TETON MARKETING LABS
A Team of Experts.
We’ve spent years working for global corporations with demanding standards. Now we’re bringing that expertise to local Idaho businesses.
We'll do anything to help your business succeed.
Recent work
Summit Building Group
Website, Social Media Ads
Steel Vision Construction
Rebranding, Signage, Magazine Ads
Madison Library Foundation
REBRANDING, SIGNAGE, WEBSITE
Clair & Dee's Point S
signage, spotify ads, mailers, sponsorships
Working with his team, Alex Bressler ran multi-million-dollar ad campaigns over multiple countries and languages. From websites, TV ads, radio placements, sponsored articles, to even those web ads that seem to follow you around, they got knee deep in all kinds of marketing that delivers results. Since then, Alex moved back to his native Idaho and saw a need to fix underperforming local advertising. And his professional friends are ready to assist him in making sure there are no more bad local ads.
Years of experience
Companies/Brands
Arch nemeses
services
design
Flyers
Logos
Signs/Billboards
Packaging
Online Marketing
Websites
Search Engine Optimization
Digital ads
Other
Copywriting
Market Research
Retention Marketing
recent experience
2022-2024
Gen
SENIOR MARKETING MANAGER
I led marketing campaign integration with the new senior marketing leadership at Gen. Given my experience running Avast campaigns, I was assigned to continue work on Avast, as well as AVG and CCleaner brands.
- Directed a $4M campaign overhaul with multiple vendors and agencies
- Ensured marketing and PR consistency during product launches
- Updated product marketing videos for increased user conversion on web pages and partner use
2021-2022
Avast
SENIOR MARKETING CAMPAIGN MANAGER
I worked on the launch of Avast One, Avast’s new flagship product. Created a multi-million dollar, full-funnel campaign, covering multiple geographical regions. It included CTV ads, radio spots, podcast placements, articles, programmatic banners, and landing pages.
- Coordinated creative execution with field heads and agencies covering 12 countries
- Entrusted to give final approval on marketing assets in Avast One marketing campaigns
- Improved customer review experience for Trustpilot, increasing score to “Great.” After scoreimplementation on Avast website, resulted in a 4% increase in downloads
2015-2021
Sophos
PRODUCT MARKETING MANAGER
Working out of their Boston office, I was the first marketing hire for launching Sophos Home, the company’s first B2C product. From the initial beta testing of 20K users, we grew it to over 2M users on a very limited budget and became profitable in a crowded antivirus market.
- Increased revenue from $2.4M to $5.6M in 1 year after improving branding and website
- Created CRM campaigns, covering 6 languages, that resulted in a 77% renewal rate
- Produced campaign that influenced over $130M in B2B revenue
testimonials
“When I moved from Sophos to Avast, I knew I wanted to bring Alex with me and he was my first hire…his role was to wrangle cross-functional teams to deliver successful, full-funnel campaigns. It was a difficult task that Alex managed with incredible grace, and he immediately fostered a collaborative environment that continued throughout his tenure.
Ann Biddlecom
Sr. Director, Avast
“I had the pleasure of working with Alex directly for several years on an incredibly demanding and fast-paced tech marketing team. He’s top notch!
“Alex managed several key aspects of our B2B and consumer marketing groups. He has a knack for diving into projects and getting it done without need for oversight. Whether managing digital marketing campaigns, working with strategic partners, enabling sales teams, or developing product and pricing strategy, he has done it all.
“I sincerely hope to work with him again in the future!”
Tyler Carter
VP Marketing Operations, Sophos
“Alex is able to adapt to changing environments and priorities in a complex and fast-moving large company and collaborated well both within our team but also with cross functional teams and agencies across multiple regions and time zones as part of our roles, which helped build knowledge and relationships.
“Alex brings a great personality to work every day with a very positive and open mindset and a great sense of humor!
“He is always happy to support and jump into projects where needed and a wonderful team player.”
Verena Jordan
Sr. Director, Gen
Rawan Missouri
Sr. Marketing Ops Manager, Sophos