about
Well, you already probably got some of this on the homepage, but now we can go into more detail. As a recap:
Teton Marketing Labs is run by an Idaho native with his professional friends and connections. Alex Bressler worked in big cities (think Boston, New York, London, Prague, etc.) for multi-billion-dollar tech companies. Working with his team, they ran multi-million-dollar ad campaigns over multiple countries and languages. From websites, TV ads, radio placements, sponsored articles, to even those web ads that seem to follow you around, they got knee deep in all kinds of marketing that delivers results.
Since then, Alex moved back to his native Idaho and saw a need to fix underperforming local advertising. And he’s kept all his contacts to assist in making sure there are no more bad local ads.
how we work
Step 1
You reach out via our form, telling us a bit about your needs.
Form can be found here
Step 2
We receive your form submission and reach out via email or phone.
Step 3
We set up an in-person meeting at your place of work to discuss your needs in detail.
Step 4
Teton Marketing Labs works up and provides a proposal including marketing costs.
Step 5
After proposal approval, you pay the first half of the invoice, and we get to work. We provide updates and get additional input where needed.
Step 6
You approve the final work and pay the second half of the invoice. We make sure everything is in place and working.
services
design
Flyers
Logos
Signs/Billboards
Packaging
Online Marketing
Websites
Search Engine Optimization
Digital ads
Other
Copywriting
Market Research
Retention Marketing
recent experience
2022-2024
Gen
SENIOR MARKETING MANAGER
I led marketing campaign integration with the new senior marketing leadership at Gen. Given my experience running Avast campaigns, I was assigned to continue work on Avast, as well as AVG and CCleaner brands.
- Directed a $4M campaign overhaul with multiple vendors and agencies
- Ensured marketing and PR consistency during product launches
- Updated product marketing videos for increased user conversion on web pages and partner use
2021-2022
Avast
SENIOR MARKETING CAMPAIGN MANAGER
I worked on the launch of Avast One, Avast’s new flagship product. Created a multi-million dollar, full-funnel campaign, covering multiple geographical regions. It included CTV ads, radio spots, podcast placements, articles, programmatic banners, and landing pages.
- Coordinated creative execution with field heads and agencies covering 12 countries
- Entrusted to give final approval on marketing assets in Avast One marketing campaigns
- Improved customer review experience for Trustpilot, increasing score to “Great.” After scoreimplementation on Avast website, resulted in a 4% increase in downloads
2015-2021
Sophos
PRODUCT MARKETING MANAGER
Working out of their Boston office, I was the first marketing hire for launching Sophos Home, the company’s first B2C product. From the initial beta testing of 20K users, we grew it to over 2M users on a very limited budget and became profitable in a crowded antivirus market.
- Increased revenue from $2.4M to $5.6M in 1 year after improving branding and website
- Created CRM campaigns, covering 6 languages, that resulted in a 77% renewal rate
- Produced campaign that influenced over $130M in B2B revenue